AWeber vs Brevo Comparison 2026
AWeber charges by how many subscribers you store, free to 500 with automations included, then $12.50 a month for Lite. Brevo charges by how many messages you send, with a free plan capped by a daily limit rather than a list size. One rewards a small, active list. The other rewards a large list you rarely mail, since a big quiet list costs less on Brevo than on any tool priced by contacts.
At a glance
- Brevo starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
AWeber | Brevo | |
|---|---|---|
| Starting price (they differ) | From $12.50 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | None |
| API |
AWeber
Email marketing with a free plan that lasts
AWeber has been sending newsletters since before most of its competitors existed, and it shows in both directions: the deliverability is dependable and the interface is dated. The free plan runs to 500 subscribers with automations included, which is more than most rivals give away. Its ecommerce feature charges a small percentage of each sale on the cheaper plans.
Our note
AWeber's free plan holds 500 subscribers with the automations switched on, twice what MailerLite gives away, so it suits a list that needs sequences before it needs size. The editor is the part that shows its age.
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Why people weigh these two
- Brevo instead of AWeber
- Puts email, SMS and automation on one free plan, then $9; a wider channel mix than AWeber for less.
- AWeber instead of Brevo
- AWeber's free plan is built to last rather than expire, at $12.50 against the $9 Brevo charges by messages sent instead of contacts stored.
Which one should you pick
Pick AWeber if you mail often and want automations included at every tier, starting with the free plan up to 500 subscribers. Sequences, landing pages and forms are all there from the start, with no add-on required.
Pick Brevo if your list is large and you mail it rarely, since pricing follows send volume rather than contacts stored. The free plan needs no card and covers email, SMS and WhatsApp from one account. Mail weekly instead of monthly and the send-based pricing stops saving you anything, at which point a newsletter-first tool serves the writing better.
Common questions
- What is the real pricing difference between AWeber and Brevo?
- AWeber charges by how many subscribers are stored on the list. Brevo charges by how many messages go out each month. A big list mailed rarely costs less on Brevo, and a smaller list mailed often costs less on AWeber.
- Do both have a free plan?
- Yes. AWeber's free plan holds up to 500 subscribers with automations included. Brevo's free plan has no subscriber cap but limits how many emails go out each day.
- Which one sends SMS or WhatsApp messages?
- Brevo does, from the same account as email. AWeber sends email and web push notifications, but not SMS or WhatsApp.
- Which one gives automations from day one?
- AWeber. Automations are included on the free plan, up to 500 subscribers. Brevo reserves automation for tiers above its $9 a month Starter plan.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.