Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Ad server you download and run yourself
Audacy Creator Lab | Revive Adserver | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on (they differ) | Web | Web, Linux |
| Covers | Ad Networks, Audio & Podcasting | Ad Networks |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
Ad server you download and run yourself
Revive Adserver is software you install on your own hosting, so it does the counting rather than the selling. Campaigns, zones, targeting and delivery reports all live on a server you control, which means nothing sits between you and the advertiser and nothing takes a share of what you invoice. Setting it up is a PHP application and a database, and that is a real afternoon of work. Publishers who have already sold the slot are who this is for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Podcast |
| Nothing in particular |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Budget for the maintenance rather than the licence. The software is free and the ongoing work is not, so this pays off for a site running ads continuously and rarely for one selling a sponsorship a quarter. If the server side is the objection, AdButler and Broadstreet do the same job as a subscription.