Making the work
Growing an audience
Running the business
Both cover audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Podcast hosting priced by downloads
Audacy Creator Lab | Captivate | |
|---|---|---|
| Starting price | Free | From $17 |
| Pricing model (they differ) | Free | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Not stated |
| Free trial | Not stated | 30 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
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Podcast hosting priced by downloads
Captivate hosts shows on download bands rather than storage or episode counts, so a back catalogue costs nothing to keep and a viral episode is the thing that moves you up a tier. Every plan carries the full feature set, which is unusual here: analytics, a website, dynamic ad insertion and a listener signup tool are not held back for the dearest band. Unlimited podcasts sit on one account, so a second show does not mean a second bill.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Audio & Podcasting, Analytics |
| Works with | Podcast | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The thing to check before signing up is your actual monthly download number rather than your subscriber count, because that is the only number the pricing responds to. If a single old episode still pulls traffic, the dynamic ad insertion is what makes this pay for itself.
Only on this side