Making the work
Growing an audience
Running the business
Both cover audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Podcast hosting that publishes the video too
Audacy Creator Lab | Buzzsprout | |
|---|---|---|
| Starting price | Free | From $15 |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
Podcast hosting that publishes the video too
Buzzsprout hosts a podcast, submits it to the directories and reports back with statistics that are actually readable, which is the reason it keeps being the recommendation for a first show. Upload time is the meter rather than episode count, and the plans are sold as hours a year. One tier up, the same episode is published as video to Apple, Spotify and YouTube from the same upload. Anybody who wants a subscription paywall around episodes will need something else beside it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Their cut (they differ) | 10% of what you earn | None |
|---|
| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | Ad Networks, Audio & Podcasting | Audio & Podcasting |
|---|
| Works with | Podcast | YouTube, Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Seventy-two hours a year is about ninety minutes a week, which is more headroom than a new show needs and worth checking against an interview format that runs long. Take the video tier only if you will actually post to YouTube, since the audio plan does everything a podcast strictly requires.
Only on this side