AnswerThePublic vs GummySearch Comparison 2026
AnswerThePublic turns a keyword into the questions, comparisons and prepositions people type into search, a title list built from three free searches a day. GummySearch reads Reddit instead: which subreddits your audience lives in, what they complain about, sorted into patterns rather than a results page, free for 50 keyword searches before $29 a month. The choice is really about where your audience talks: a search box or a subreddit.
At a glance
- AnswerThePublic starts cheaper, at $13.33.
- Both have a genuinely free tier.
Side by side
AnswerThePublic | GummySearch | |
|---|---|---|
| Starting price (they differ) | From $13.33 | From $29 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated |
AnswerThePublic
The questions people type into search
AnswerThePublic takes a keyword and returns the questions, prepositions and comparisons people search around it, which is a content calendar's worth of titles in one query. The wheel graphic is the famous part and the export is the useful part. Free use is capped at three searches a day, and the paid plans are counted in searches rather than in seats.
GummySearch
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Our note
This is the cheapest honest audience research in the catalog, because the raw material is people talking without being asked. Use it before SparkToro when your market is consumer, and after it when your market is business.
Only on this side
Why people weigh these two
- GummySearch instead of AnswerThePublic
- GummySearch mines Reddit for what an audience asks, a different source for the same content ideas, with a free tier and paid plans from $29.
- AnswerThePublic instead of GummySearch
- AnswerThePublic mines search queries instead of Reddit threads for what your audience is asking, with a free tier and paid plans from around $13 a month.
Which one should you pick
Pick AnswerThePublic when the audience is searching Google and the job is a list of titles they are already typing. Three free searches a day cover occasional planning, and $13.33 a month billed yearly buys 100 searches for anybody doing this weekly.
Pick GummySearch when the audience actually lives on Reddit and an unprompted complaint beats a guessed keyword. The free plan's 50 searches are enough to find out whether your people are even there, and Starter at $29 a month adds unlimited searches once they clearly are. Anybody whose audience never touches Reddit will get nothing from this, no matter the price.
Common questions
- Do AnswerThePublic and GummySearch pull from the same source?
- No. AnswerThePublic reads search engine queries: the questions and comparisons people type around a keyword. GummySearch reads Reddit posts and sorts them into complaints, questions and recommendations. They answer the same business question from two different kinds of data.
- Which has the more usable free plan?
- Both are genuinely usable before paying. AnswerThePublic gives three searches a day with no expiry, and GummySearch gives 50 keyword searches total, enough to learn whether an audience exists on Reddit before committing to $29 a month.
- What does the first paid tier of each one buy?
- AnswerThePublic's $13.33 a month billed yearly buys 100 searches and XLSX export. GummySearch's $29-a-month Starter buys unlimited searches and keyword tracking, so an alert fires when your product or topic comes up instead of you checking by hand.
- Is either one wrong for a business audience?
- GummySearch depends on your buyers actually posting on Reddit, which is common for consumer audiences and less reliable for business ones. AnswerThePublic has no such dependency, since it works from search queries that exist regardless of where the conversation happens.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.