Making the work
Growing an audience
Running the business
AffiliateWP and Post Affiliate Pro both put the affiliate program in your own hands rather than routing it through a network that takes a cut. AffiliateWP is a WordPress plugin, licensed at $299 a year with no request limit and no third party in the shop at all. Post Affiliate Pro works with any cart, priced by how many tracking requests the links generate each month, from $89 for ten thousand a month. The decision is really about platform: WordPress owners get a flat annual number, everybody else pays by traffic.
Run your affiliate program inside WordPress
Run your own affiliate program
AffiliateWP | Post Affiliate Pro | |
|---|---|---|
| Starting price (they differ) | From $299 | From $89 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 30 days |
| API | Not stated | Not stated |
Run your affiliate program inside WordPress
AffiliateWP puts the affiliate program on the same WordPress install as the shop, so there is no third party taking a slice of every sale and no separate system to reconcile. Lifetime and recurring commissions, multi-tier payouts and personalised affiliate URLs are all in the paid plugin. Because it is a licence rather than a platform, the cost does not rise with what affiliates earn. Someone without a WordPress site cannot use it at all, which is the whole shape of the trade.
Our note
Budget the standing price rather than the first-year one, because the footnote is explicit that renewals are full price and this is the number you will pay every year after the first. Against Tolt or Rewardful the arithmetic is simple: a licence wins once your affiliates are earning enough that a percentage would exceed a few hundred dollars a year.
Only on this side
Run your own affiliate program
Pick AffiliateWP when the shop is already on WordPress and affiliate volume is high, because the $299 annual licence does not move no matter how many clicks the links generate. Multi-tier payouts and lifetime commissions come in the same plugin, and the trade is a 14-day money-back guarantee instead of a trial.
Pick Post Affiliate Pro when the shop is not on WordPress, or when growth shows up as tracking volume rather than one big spike. The entry tier is $89 a month for ten thousand tracking requests, rising to $649 for twenty million, and every tier carries unlimited affiliates, so recruiting harder never forces an upgrade. A 30-day trial lets you estimate which tier the traffic actually needs before paying for it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | None | Not stated |
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| Runs on | Web | Web |
|---|
| Covers | Affiliate & Referral, Website Builders | Affiliate & Referral |
|---|
| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Post Affiliate Pro is the software behind an affiliate program you run yourself, tracking clicks and sales back to the partner who sent them and paying out on your terms. Plans are sized by tracking requests a month rather than by how many affiliates you sign, so recruiting is never the thing that raises the bill. It has been around long enough that most shopping carts already have an integration for it.
Our note
Count your monthly clicks before choosing, because tracking requests are the only thing separating an $89 plan from a $649 one. If a promotion is still running when you sign up, the first year is materially cheaper than the list price suggests.