AffiliateWP vs FirstPromoter Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Run your affiliate program inside WordPress
Affiliate tracking and a brandable portal
At a glance
- FirstPromoter starts cheaper, at $49.
- Neither has a free tier.
Side by side
AffiliateWP | FirstPromoter | |
|---|---|---|
| Starting price (they differ) | From $299 | From $49 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
AffiliateWP
Run your affiliate program inside WordPress
AffiliateWP puts the affiliate program on the same WordPress install as the shop, so there is no third party taking a slice of every sale and no separate system to reconcile. Lifetime and recurring commissions, multi-tier payouts and personalised affiliate URLs are all in the paid plugin. Because it is a licence rather than a platform, the cost does not rise with what affiliates earn. Someone without a WordPress site cannot use it at all, which is the whole shape of the trade.
Our note
Budget the standing price rather than the first-year one, because the footnote is explicit that renewals are full price and this is the number you will pay every year after the first. Against Tolt or Rewardful the arithmetic is simple: a licence wins once your affiliates are earning enough that a percentage would exceed a few hundred dollars a year.
Only on this side
- Covers website builders
FirstPromoter
Affiliate tracking and a brandable portal
FirstPromoter is the other half of the Stripe affiliate duopoly, and the difference that matters is the portal: affiliates get a dashboard on your own domain with your CSS on it, rather than one that says somebody else's name. Tax forms and broadcast emails to promoters are built in. Setup asks more of you than Rewardful does.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.