AffiliateWP vs Awin Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Run your affiliate program inside WordPress
The affiliate network ShareASale merged into
At a glance
- Awin starts cheaper, at $49.
- Neither has a free tier.
Side by side
AffiliateWP | Awin | |
|---|---|---|
| Starting price (they differ) | From $299 | From $49 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on | Web | Web |
| Covers | Affiliate & Referral, Website Builders | Affiliate & Referral, Brand Deals & Sponsorships |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
AffiliateWP
Run your affiliate program inside WordPress
AffiliateWP puts the affiliate program on the same WordPress install as the shop, so there is no third party taking a slice of every sale and no separate system to reconcile. Lifetime and recurring commissions, multi-tier payouts and personalised affiliate URLs are all in the paid plugin. Because it is a licence rather than a platform, the cost does not rise with what affiliates earn. Someone without a WordPress site cannot use it at all, which is the whole shape of the trade.
Our note
Budget the standing price rather than the first-year one, because the footnote is explicit that renewals are full price and this is the number you will pay every year after the first. Against Tolt or Rewardful the arithmetic is simple: a licence wins once your affiliates are earning enough that a percentage would exceed a few hundred dollars a year.
Only on this side
- Covers website builders
Awin
The affiliate network ShareASale merged into
Awin is a global affiliate network on both sides: publishers join to find programmes to promote, and brands pay to run one. ShareASale is now part of it, so a creator who had an account there arrives here. What separates it from affiliate software is that the network handles recruiting, tracking and payment across thousands of merchants at once, rather than running one brand's programme. Advertisers pay a monthly fee plus a percentage of each tracked transaction.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.