Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast ad marketplace with published rates
Newsletter sponsorships with a published fee
AdvertiseCast | Swapstack | |
|---|---|---|
| Starting price | Free | Not listed |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Ad Networks, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
Only on this side
Newsletter sponsorships with a published fee
Swapstack introduces newsletter writers to the brands that want to advertise in them, and it is unusually direct about what it takes for doing so. A publisher joins for nothing and keeps everything on a deal they source themselves; the fee applies to campaigns Swapstack brought. Advertisers pay a share of spend instead. For a writer with a few thousand subscribers and no interest in cold email, that is the whole pitch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with |
|---|
| Podcast |
| Nothing in particular |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The ten percent only bites on business you would not have had, which is the right way round for somebody starting from nothing. Once your inbound requests outnumber the marketplace's, the free tier is doing all the work and the fee structure stops being relevant.
Only on this side