Making the work
Growing an audience
Running the business
Both cover ad networks and audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast ad marketplace with published rates
Hosting with programmatic ads on the free plan
AdvertiseCast | Spreaker | |
|---|---|---|
| Starting price | Free | From $20 |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on (they differ) | Web | Web, iOS, Android |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
Only on this side
Hosting with programmatic ads on the free plan
Spreaker hosts a show and sells advertising against it, which is the reason to pick it over a host that only stores files. Dynamic ad insertion means a slot can be filled and refilled after an episode is published, so a back catalogue keeps earning. The free plan carries a storage cap and takes a fifth of anything a supporters club brings in. Paid plans drop that fee to nothing and raise the limits.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Audio & Podcasting, Ad Networks |
| Works with | Podcast | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|