Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| AdvertiseCast | Passionfroot | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Brand Deals & Sponsorships, Creator Finance |
| Works with | Podcast | YouTube, LinkedIn, Substack |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
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A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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