Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
| AdvertiseCast | Google AdSense | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 20% of what you earn |
| Runs on | Web | Not stated |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Ad Networks, Monetization & Payments |
| Works with | Podcast | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
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Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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