Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
| AdvertiseCast | EthicalAds | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 30% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Ad Networks, Monetization & Payments |
| Works with | Podcast | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
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Ads without tracking, for developer sites
EthicalAds targets on page content rather than on the reader, so a site running it needs no cookie banner and shows one ad instead of six. That is a smaller advertiser pool and a lower ceiling than a general network, and the trade is deliberate. Getting in is the hard part: the network is invite-only and aimed at sites a developer audience reads.
Our note
The published revenue share is the reason to read this one. Every other network in this category treats its split as confidential, so a stated 70 percent is a number you can hold them to.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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