Making the work
Growing an audience
Running the business
Both cover ad networks and audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast ad marketplace with published rates
Podcast sponsorships on a stated fee
AdvertiseCast | Audacy Creator Lab | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Ad Networks, Audio & Podcasting |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
Only on this side
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Podcast |
| Podcast |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.