Making the work
Growing an audience
Running the business
AdSpeed is a hosted ad server for a publisher who already sold the space: paste in creatives and it rotates, targets and reports for $9.95 a month, whatever the traffic. Google AdSense is different. It supplies the advertisers itself, asks for no traffic floor to join, and keeps roughly 20 percent of what it bills. The decision is simple: you either already have buyers, or you need Google to find them.
AdSpeed | Google AdSense | |
|---|---|---|
| Starting price | From $9.95 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing (they differ) | Monthly or annual | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Hosted ad serving from under ten dollars
AdSpeed is a hosted ad server, so there is no software to install and no server of your own to keep patched. It rotates creatives, targets by geography and device, and reports impressions and clicks to whoever bought the slot. The price is the reason to look: this is the cheapest published entry point of any ad server in this directory. Support and reporting are what people say they stay for.
Our note
Ask what the entry tier's impression allowance is before committing, since that is the number the published floor does not carry and it is what decides whether $9.95 is the real price for your traffic. Against AdPlugg's free tier this only makes sense once you are past a hundred thousand impressions a month.
Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Choose AdSpeed once you are selling your own inventory, whether that is a sponsor, a direct deal or an agency handing you creatives to run. The flat $9.95 a month does not rise with traffic or revenue, unlike AdSense's cut, and there is a stated money back guarantee if it does not work out. It does nothing to find you an advertiser.
Choose AdSense if there are no advertisers lined up and no traffic floor to clear: a script tag gets ads running this week, and the policy centre tells you which page broke a rule rather than just flagging the account. It gives up about 20 percent of billings for that convenience. The fair warning: once a site passes 25,000 monthly pageviews, a managed network pays several times more for the same traffic.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | Not stated | 20% of what you earn |
|---|
| Runs on | Web | Not stated |
|---|
| Covers | Ad Networks | Ad Networks, Monetization & Payments |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
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