Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Ad serving that starts free and bills by impression
Newsletter sponsorships with a published fee
AdPlugg | Swapstack | |
|---|---|---|
| Starting price | From $10 | Not listed |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks | Ad Networks, Newsletter & Email |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Ad serving that starts free and bills by impression
AdPlugg serves and reports on ads you sold yourself, with a WordPress plugin for sites that live there and tags for everything else. The free tier runs a hundred thousand impressions a month, which covers a small site outright. Above that the monthly fee is small and the real cost is metered per thousand impressions, published as a table rather than quoted. Nobody here is finding you advertisers.
Our note
Work out your monthly impressions before comparing this against AdButler or Broadstreet, because the flat-fee servers cost more at the bottom and stop surprising you at the top. AdPlugg wins for a site under a hundred thousand impressions by a distance, and the arithmetic reverses somewhere in the millions.
Newsletter sponsorships with a published fee
Swapstack introduces newsletter writers to the brands that want to advertise in them, and it is unusually direct about what it takes for doing so. A publisher joins for nothing and keeps everything on a deal they source themselves; the fee applies to campaigns Swapstack brought. Advertisers pay a share of spend instead. For a writer with a few thousand subscribers and no interest in cold email, that is the whole pitch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Nothing in particular |
| Nothing in particular |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The ten percent only bites on business you would not have had, which is the right way round for somebody starting from nothing. Once your inbound requests outnumber the marketplace's, the free tier is doing all the work and the fee structure stops being relevant.
Only on this side