Making the work
Growing an audience
Running the business
AdPlugg serves ads you sold yourself, free to 100,000 impressions a month and metered above that. Infolinks is a network instead, one that sets no traffic minimum at all, so a brand-new small site can join and start earning from six ad formats including in-text and in-frame units that run alongside a normal banner. Its revenue split is not published anywhere before you apply, unlike AdPlugg's rate card, which sits openly on the page. The choice is really whether you have advertisers to serve yourself or need a network to supply them.
Ad serving that starts free and bills by impression
Display ads with no traffic minimum to join
AdPlugg | Infolinks | |
|---|---|---|
| Starting price | From $10 | Free |
| Pricing model (they differ) | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing (they differ) | Monthly or annual | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Ad serving that starts free and bills by impression
AdPlugg serves and reports on ads you sold yourself, with a WordPress plugin for sites that live there and tags for everything else. The free tier runs a hundred thousand impressions a month, which covers a small site outright. Above that the monthly fee is small and the real cost is metered per thousand impressions, published as a table rather than quoted. Nobody here is finding you advertisers.
Our note
Work out your monthly impressions before comparing this against AdButler or Broadstreet, because the flat-fee servers cost more at the bottom and stop surprising you at the top. AdPlugg wins for a site under a hundred thousand impressions by a distance, and the arithmetic reverses somewhere in the millions.
Display ads with no traffic minimum to join
Infolinks places in-text, in-frame and interstitial ads on sites that the managed networks will not take, because it sets no pageview floor at all. That is its whole reason to exist and it is a real one for a site that is growing. The formats are more intrusive than a standard banner, and the rate it pays is not published anywhere before you apply.
Take AdPlugg if you have sold the placements yourself and just need something to serve and report on them. The free tier covers up to 100,000 impressions a month, and every rate above that is printed in a CPM table rather than negotiated after signup. It will not find you an advertiser.
Take Infolinks if your site is too small for the networks that ask for 10,000 or 25,000 pageviews first, since it states no traffic minimum at all and is free to join. Look at the six ad formats before installing, in-text and in-frame units in particular use space a standard banner does not, and the revenue split itself is never published before you apply. Running it for a month against AdSense, checking both revenue and bounce rate, is the only way to know if the formats cost more in readers than they pay.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on | Web | Web |
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| Covers | Ad Networks | Ad Networks, Monetization & Payments |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The lack of a traffic floor is the reason to list it and the reason to be careful: intrusive formats on a small site can cost more in readers than they pay. Run it against AdSense for a month and compare both the revenue and the bounce rate before keeping either.
Only on this side