Easypromos suits Instagram creators whose contest mechanic changes each time: comment draws, Story giveaways, photo contests, quizzes, instant wins and small games all run from one account. Plans start at $29 a month and cover unlimited promotions while active, with no commitment outside the Corporate tier, so one month can cover a three week contest.
Is Easypromos worth it for an Instagram creator?
It is worth it if the mechanic changes from campaign to campaign. Easypromos is a library of promotion formats rather than one giveaway form: random draws, quizzes, photo contests, instant win games and a set of small browser games people will actually sit and play. Everything runs from one account, with entry rules, winner selection and the compliance text a public draw needs.
The cheapest paid plan is $29 a month, and an active plan covers unlimited promotions for as long as you keep it. There is no commitment period on any plan except Corporate, so you can buy a month, run a three week contest, and cancel. If you run one recurring giveaway on one format, you will be paying for range you never touch, and the interface shows its age in places.
Which Instagram contest formats can you run?
The formats split into a few families. Random draws pull winners from comments or entry forms and give you the audit trail a public promotion needs. Photo and video contests collect entries from your audience and can add voting. Quizzes and instant win mechanics like prize wheels and scratch cards hand out something immediately instead of making people wait for a draw date.
Our checks put Instagram, Facebook and TikTok in scope, and the whole thing runs in a browser with no separate app. Their own catalog also lists Story giveaways, hashtag and mention collection, refer-a-friend entries and multi-stage campaigns such as advent calendars, plus Instagram DM automations that reply to comments or Story replies. Treat that list as their description of the product, and check the specific mechanic before you pay, because the tier ladder moves on which formats you get.
How do you set up an Instagram giveaway with it?
The order of operations matters here, mostly because payment happens later than you would expect.
Decide the mechanic first: a comment draw, a Story entry, a photo contest, or an instant win.
Check which tier includes that mechanic, since that is the axis the plans differ on.
Build the promotion in draft. Their pricing FAQ says you can set up a campaign without an active plan and pay when you activate it.
Set your entry rules, so conditions are checked before somebody counts as an entrant.
Publish, and buy the plan at that point rather than in advance.
Run the draw and keep the record of it. Their site calls this a Certificate of Validity, which is the document you show when a follower asks whether the draw was real.
Cancel before renewal if you are done. Their FAQ states monthly plans renew after 30 days with a reminder email five days ahead.
That last step is the one people forget, and it is the difference between paying $29 for one contest and paying it every month by accident.
What does Easypromos cost, and which tier holds the format you want?
Five tiers, both cadences printed, VAT not included. The right-hand column below follows what their pricing page lists as included at each level, so verify your mechanic there before committing.
Plan
Monthly
Annual
What their pricing page lists
Basic
$29
$290
Instagram and Facebook giveaways, up to 5,000 comments
Basic Pro
$49
$490
Adds multi-network giveaways, no comment limit
Premium
$199
$1,999
Photo and video contests, games, prize wheels, coupons
White Label
$399
$3,999
Multi-stage promotions, own domain, no Easypromos branding
Corporate
By conversation
By conversation
Roles, SSO, tailor-made contracts, one year commitment
The jump from $49 to $199 is the one that stings, because contests, games and prize wheels sit above it. A creator running plain comment draws on Instagram never needs to cross that line. A creator who wants a photo contest this month and a spin-the-wheel next month is looking at Premium, and at that point the honest question is how often you promote.
For context on the low end, the median cheapest paid plan across giveaway and referral tools sat at $32 a month as of 13 August 2026, with the middle half running $29 to $49. Basic and Basic Pro land squarely inside that band. The higher tiers here are priced for brands and agencies, not for one person with a following.
Can you buy it for a single contest?
Yes, and this is the pricing detail worth knowing. Their FAQ is explicit that there is no minimum commitment on monthly or annual plans, that a plan can be bought for one month, and that a three week contest can be covered by one month of billing followed by cancellation. Only Corporate carries a mandatory year.
So buy a month rather than a year unless you promote continuously. Twelve monthly payments at Basic come to $348 against $290 for the year, which is a small premium for the freedom to stop in the months you run nothing. If you promote every single month without a gap, the annual price wins; if you promote in bursts, monthly wins by a wide margin.
There is no free trial stated here, which is unusual in this category: among tools that state one, the median free trial ran 7 days as of 13 August 2026. What you get instead is their claim that registration is free and you can build and test a campaign in draft, paying only at the point you publish. That gets you close to a trial, as long as you accept that you are evaluating the builder rather than a live campaign.
Who should look elsewhere?
Anybody who needs exactly one recurring giveaway, forever, on one platform. The breadth of formats is what you are paying for, and if you only ever draw a winner from Instagram comments, most of the account sits unused. Range you never touch is still range you fund every month.
Skip it also if a polished, modern admin panel matters to you. The interface shows its age, and while that is cosmetic rather than a functional blocker, it is noticeable when you are inside it for an hour setting up entry rules. Everything is browser-based, so there is no mobile app for running a campaign from your phone.
Watch the comment cap if your posts pull big numbers. Their pricing page puts Basic at up to 5,000 comments and removes the limit at Basic Pro, and their FAQ says that when a participant limit is exceeded people can still enter but winner and participant tools lock in the control panel until you upgrade. A single viral Reel can put you over that during a live contest, which is the wrong moment to be changing plans. If you expect that, start one tier up rather than budgeting for the cheapest, and check the current tier details against the mechanic you have in mind.
Questions people ask
Is Easypromos worth it for an Instagram creator?
It earns its keep when the mechanic changes each campaign, because draws, quizzes, photo contests, instant wins and small games all come from one account. Plans start at $29 a month and cover unlimited promotions while active. If you run one recurring comment draw and nothing else, you are paying for formats you will never open.
Can you pay for Easypromos for just one contest?
There is no single-promotion price, but their FAQ states there is no commitment period on any plan except Corporate. You can buy one month, run a three week contest, and cancel before the plan renews after 30 days. They also say a reminder email goes out five days before renewal.
Which Easypromos plan do I need for the mechanic I want?
The tiers differ by which formats are included, not by entrant volume alone. Their pricing page puts Instagram and Facebook giveaways at Basic for $29 a month, multi-network giveaways at Basic Pro for $49, photo and video contests plus games and prize wheels at Premium for $199, and unbranded multi-stage campaigns at White Label for $399. Check where your mechanic sits before you pay.
Who should not use Easypromos?
Creators who need one recurring giveaway on one platform, since the breadth of formats is the thing you are funding. It also runs only in a browser, with no mobile app, and the interface shows its age in places. Heavy comment volumes matter too: their pricing page caps Basic at 5,000 comments, with the limit removed at Basic Pro.
Should I pay monthly or annually?
Monthly, unless you promote every month without a gap. Twelve months of Basic at $29 comes to $348 against $290 paid annually, so the year saves a little but locks you into months when you run nothing. Prices are stated without VAT on both cadences.
