Growing an audience
Running the business
Both cover monetization & payments. Here is what separates them on price, billing, what you can take with you, and coverage.
| Infolinks | Paddle | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Monetization & Payments | Monetization & Payments, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Display ads with no traffic minimum to join
Infolinks places in-text, in-frame and interstitial ads on sites that the managed networks will not take, because it sets no pageview floor at all. That is its whole reason to exist and it is a real one for a site that is growing. The formats are more intrusive than a standard banner, and the rate it pays is not published anywhere before you apply.
Our note
The lack of a traffic floor is the reason to list it and the reason to be careful: intrusive formats on a small site can cost more in readers than they pay. Run it against AdSense for a month and compare both the revenue and the bounce rate before keeping either.
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Merchant of record for digital products
Paddle acts as the merchant of record, meaning it sells your product to the customer and then pays you, taking sales tax registration and remittance off your desk entirely. That is the whole difference between it and a plain card processor, and it is why software sellers outside the United States end up here. One rate covers payments, billing and tax. Products under ten dollars are quoted separately.
Our note
The extra two points over Stripe buys you out of tax registration, which is worth it the moment you sell across borders. Lemon Squeezy is the same company at the same headline rate with a lighter setup, so pick that one unless you need Paddle's billing depth.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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