Growing an audience
Running the business
Both cover monetization & payments. Here is what separates them on price, billing, what you can take with you, and coverage.
| Google AdSense | Stripe | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | 20% of what you earn | Not stated |
| Runs on | Not stated | Web |
| Covers | Ad Networks, Monetization & Payments | Monetization & Payments, Creator Finance |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
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Card payments at a published per-charge rate
Stripe is the processor a great many of the tools in this directory are quietly built on, and going to it directly makes sense once you sell from a site you control. The rate is published rather than quoted, which is rarer in payments than it sounds. Subscriptions, invoices, payment links and a hosted checkout all sit on the same account. Nothing is billed monthly, so an idle account costs nothing.
Our note
Go direct to Stripe when you own the storefront and can live with your own tax admin. If VAT and sales tax registration is the part keeping you awake, pay the extra couple of points for a merchant of record and stop thinking about it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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