Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Newsletter sponsorships with a published fee
Audacy Creator Lab | Swapstack | |
|---|---|---|
| Starting price | Free | Not listed |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting | Ad Networks, Newsletter & Email |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
Newsletter sponsorships with a published fee
Swapstack introduces newsletter writers to the brands that want to advertise in them, and it is unusually direct about what it takes for doing so. A publisher joins for nothing and keeps everything on a deal they source themselves; the fee applies to campaigns Swapstack brought. Advertisers pay a share of spend instead. For a writer with a few thousand subscribers and no interest in cold email, that is the whole pitch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Podcast |
| Nothing in particular |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The ten percent only bites on business you would not have had, which is the right way round for somebody starting from nothing. Once your inbound requests outnumber the marketplace's, the free tier is doing all the work and the fee structure stops being relevant.
Only on this side