Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Get paid for recommending other newsletters
Audacy Creator Lab | SparkLoop | |
|---|---|---|
| Starting price | Free | Not listed |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting | Ad Networks, Giveaways & Referrals, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
Get paid for recommending other newsletters
SparkLoop turns a newsletter's own audience into revenue by paying it to recommend other newsletters, either inside the email or on the page somebody lands on after subscribing. The same network runs the other way, so a publisher can buy subscribers from it as well as sell them. Both sides sit on the free plan. It works with the mainstream sending platforms rather than replacing one.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with |
|---|
| Podcast |
| Substack |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Treat the free tier as the whole product and the $2,000 add-on as a separate decision for a newsletter already growing fast enough to reward referrers. Read the per-subscriber rates before planning revenue around this, because they are the number the pricing page leaves out.
Only on this side