Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Ads without tracking, for developer sites
Audacy Creator Lab | EthicalAds | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Not stated | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated |
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
Ads without tracking, for developer sites
EthicalAds targets on page content rather than on the reader, so a site running it needs no cookie banner and shows one ad instead of six. That is a smaller advertiser pool and a lower ceiling than a general network, and the trade is deliberate. Getting in is the hard part: the network is invite-only and aimed at sites a developer audience reads.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Their cut (they differ) | 10% of what you earn | 30% of what you earn |
|---|
| Runs on | Web | Web |
|---|
| Covers | Ad Networks, Audio & Podcasting | Ad Networks, Monetization & Payments |
|---|
| Works with | Podcast | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The published revenue share is the reason to read this one. Every other network in this category treats its split as confidential, so a stated 70 percent is a number you can hold them to.
Only on this side