Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Ad serving that starts free and bills by impression
Podcast sponsorships on a stated fee
AdPlugg | Audacy Creator Lab | |
|---|---|---|
| Starting price | From $10 | Free |
| Pricing model (they differ) | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks | Ad Networks, Audio & Podcasting |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Ad serving that starts free and bills by impression
AdPlugg serves and reports on ads you sold yourself, with a WordPress plugin for sites that live there and tags for everything else. The free tier runs a hundred thousand impressions a month, which covers a small site outright. Above that the monthly fee is small and the real cost is metered per thousand impressions, published as a table rather than quoted. Nobody here is finding you advertisers.
Our note
Work out your monthly impressions before comparing this against AdButler or Broadstreet, because the flat-fee servers cost more at the bottom and stop surprising you at the top. AdPlugg wins for a site under a hundred thousand impressions by a distance, and the arithmetic reverses somewhere in the millions.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Nothing in particular |
| Podcast |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side